🔁 AI Churn Prediction for Renewals & Expansion: Save Revenue, Find Upside

New bookings get attention, but renewals pay the bills. AI churn prediction surfaces at-risk accounts early and suggests actions that protect renewals and reveal expansion opportunities. Sales and CS leaders use these insights to prioritize QBRs, executive outreach, and targeted offers.

📥 Inputs

• Product usage recency and depth by persona
• Support tickets, NPS/CSAT, and sentiment from calls/emails
• Contract terms, up-for-renewal dates, and multi-product footprint
• Executive sponsor engagement and champion changes
• Macro indicators (budget cycles, layoffs) and competitor events

🧠 Models

• Survival analysis: predict time-to-churn; trigger actions by hazard spikes.
• Classification: monthly risk score by segment; explainable drivers for field teams.
• Uplift: identify which actions change outcomes (saves and expansions).

🚀 Plays that Work

1. Exec-to-exec outreach when sponsor engagement drops.
2. Usage workshops for low-depth personas to reach activation milestones.
3. Value recap deck 60 days pre-renewal with ROI tied to their KPIs.
4. Expansion probes where adjacent product adoption patterns match peers.

📊 KPIs

✅ Checklist