🗣️ AI Conversation Intelligence: Coaching Reps and Winning More Deals

Conversation intelligence turns sales calls into structured data and coaching opportunities. Transcripts, speaker diarization, sentiment, objection tags, and moments (pricing, next steps) feed dashboards and alerts, helping reps improve talk-time balance, objection handling, and commitment-setting. When integrated with CRM, these insights convert into higher win rates and faster cycles.

🔎 Core Capabilities

  • Accurate transcription and speaker separation (even with accents/overlap)
  • Keyword/intent detection for objections, competitors, and budget
  • Topic segmentation (discovery, demo, pricing, closing)
  • Real-time or post-call coaching recommendations

🛠️ Coaching System in 3 Layers

1) Individual

Talk ratio, question rate, monologue flags, soft skills (hedging, empathy).

2) Team

Playbook compliance, objection heatmap, next-step hygiene, meeting outcomes.

3) Org

Competitor mentions, pricing pressure trends, feature gaps to route to product.

📋 Implementation Blueprint (30 Days)

  1. Enable Recording: Secure consent workflows; store encrypted audio; define retention policy.
  2. Model Setup: Fine-tune keyword lists, objection categories, and outcome labels.
  3. CRM Sync: Auto-log moments and next steps; attach summaries to opportunities.
  4. Coaching Cadence: Weekly 30-min 1:1 with auto-generated clips and action items.

📈 Proven Outcomes

Win Rate
+9%
After 8 weeks
Cycle Time
-12%
Fewer stalls
Ramp Time
-20%
New hires productive sooner

✅ Coaching Checklist

Want a Coaching Flywheel That Scales?

We deploy conversation intelligence with dashboards, alerts, and coaching workflows tailored to your motion.

📚 Related Articles

AI Account Intelligence: Research Workflows that Power Relevance | Expandia Sales University

Build AI-powered account research workflows for sales. Aggregate firmographic, technographic, and in...

Behavioral Pricing in B2B: Anchors, Tiers, and Fairness | Expandia Sales University

Apply pricing psychology ethically in B2B: anchors, tiers, fairness, decoys, partitioning, and renew...

Behavioral Science of Negotiation in B2B: Anchors, Concessions, and Fairness | Expandia Sales University

Use behavioral science to negotiate smarter in B2B: first offers, anchoring, fairness perceptions, c...