🧠 Neuromarketing for Sales: Emotion First, Logic Second

The brain privileges fast, emotional processing before slow, analytic reasoning. Winning sales narratives respect this order: capture attention with an emotional story arc, then support with logic, numbers, and proofs. Here’s how to structure decks, demos, and proposals accordingly.

🎬 Story Arc

• Open with the status quo problem; use a vivid before/after contrast.
• Introduce stakes: cost of delay, compliance risk, or missed opportunity.
• Resolve with your approach; close with the transformation.

🖼️ Visuals Over Bullets

Graphics and charts process faster than text. Replace dense bullet slides with a single visual + headline per idea. Reserve details for appendix.

🔢 Logic & Proofs

After attention and emotional resonance, layer in benchmarks, case metrics, and TCO. Provide calculators and assumptions to empower finance.

✅ Checklist

🧪 Test Ideas

1. Compare “product‑first” vs “story‑first” deck open and meeting set rates.
2. Replace three bullet slides with a single visual; measure time‑to‑next‑step.
3. Add calculator appendix; track CFO replies and objections volume.

❓ FAQ

Is emotion appropriate in enterprise? Yes—when tied to business stakes (risk, reputation, growth). Keep tone professional and evidence‑backed.