📦 Pricing Tier Design for B2B Offers: Essential, Recommended, Advanced

Three tiers—Essential, Recommended, Advanced—help buyers self‑select based on outcomes and constraints. The key is differentiation that matters to enterprises: implementation speed, governance, support SLAs, and change‑management help. Features alone don’t sell tiers; risk and results do.

🎯 Tier Intent

• Essential: For budget‑limited or pilot scenarios; fast time‑to‑value; minimal governance.
• Recommended: Best value for most buyers; full outcomes and standard governance.
• Advanced: Complex environments; custom integrations, extended SLAs, dedicated success.

🧱 Differentiate on What Matters

• Implementation time and onboarding resources.
• Security/governance posture (SSO/SCIM, audit logs, DLP).
• Support SLAs and response targets.
• Change‑management, training, and executive reviews.

🧭 Pricing Presentation

Lead with outcomes and support in the tier table; list features second. Include a one‑sentence “who it’s for” under each tier. Highlight the Recommended tier visually.

🧪 Quick Experiments

1. Swap feature rows for outcome rows; measure CFO replies.
2. Add a governance row; track security question volume.
3. Include onboarding slots in Advanced; observe enterprise adoption.

✅ Checklist

❓ FAQ

Is a fourth tier helpful? Usually not; add add‑ons instead to avoid choice overload.